Estimated worldwide annual sales
Euromonitor: source ↗
Ann Andrew
FIRST LARGE BATCH
A first substantial batch, launch preparation and product photographs.
BEHIND THE BOTTLE LIVE SUNDAYNEW DATES BEING SCHEDULED
THE BEAUTY MARKET IS BUYING.What makes them choose yours?
Your next product should be a decision, not a guess.
Watch Dave break down a real product live: what it costs, why buyers trust it, and how attention can become an order. Bring an idea or an existing brand.Each session, Dave breaks down a real product: what it costs, why buyers trust it, and how attention can become an order.
For founders, barbers, stylists, estheticians and existing beauty brands.
New session dates are being scheduled. Questions? [email protected]
FREE LIVE SUNDAY · 7:30 PM ET NO PURCHASE REQUIRED
NEXT LIVE SESSION STARTS IN
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YOUR INVITATION TO SUNDAYNEW DATES BEING SCHEDULED
See the part of the beauty business most tutorials skip.
We're going behind the bottle to evaluate three real decisions: what's worth making, why a buyer trusts it, and how interest becomes a purchase opportunity.
FREE ENTRYLIVE PRODUCT BREAKDOWNYOUR NEXT STEP GETS CLEARER
GET YOUR FREE SEAT.NEW SESSION DATES ARE BEING SCHEDULED.
Your seat is free. Your confirmation email carries your assigned session, plus joining details and calendar instructions.
THE OPPORTUNITY IS REAL
THE BUYERS ARE already here.
People already spend billions on beauty. But market size won't tell you which product they'll choose. That's the decision we explore live.
Estimated beauty sales through Sept 2026; +67.3% YoY
Charm.io: source ↗Beauty and personal-care items sold
Charm.io: source ↗Forecast for skin, hair, color cosmetics and fragrance
McKinsey: source ↗Important: These are different markets and periods. Euromonitor's $647B covers broader 2026 global beauty and personal care; McKinsey's $590B is a 2030 forecast for four narrower categories. Industry spending does not predict any individual business's sales.
The opportunity isn't just to make another bottle. It's to understand what makes the right buyer choose yours.
THE LIVE BEAUTY BRAND BUYER TESTONE PRODUCT.
ONE PRODUCT.
THREE DECISIONS.
Bring one product idea or the product you're already selling. See the decisions behind a real example, then consider which question matters most for yours.
01 / PRODUCTIS IT WORTH MAKING?
What would you need to know about the buyer, ingredients and cost before committing to inventory?
02 / TRUSTWHY WOULD THEY TRUST IT?
What can packaging and positioning communicate before someone has ever tried what's inside?
03 / SALESWHAT MAKES SOMEONE BUY?
Where do product pages, content and follow-up turn attention into a real buying opportunity?
Not another endless formula list. A practical look at the decisions behind a product people may choose to buy.
New session dates are being scheduled. Questions? [email protected]
THE MOMENT BEHIND THE BOTTLEWHAT YOU SEE IS THE BOTTLE.
WHAT YOU SEE IS THE BOTTLE.
WHAT YOU NEED IS THE DECISION.
Behind every product are choices about what to create, what to charge, how to present it and how customers find it. That's what we're examining live.
New session dates are being scheduled. Questions? [email protected]
REAL MEMBER POSTS · REAL MILESTONES
THEY DID MORE THAN dream about it.
Different starting points. Different achievements. Open the original screenshots to see what these members reported for themselves.
FEATURED MEMBER / KANAAN OWENS
"MORE THAN I COULD EVER IMAGINE."
Kanaan reported an exceptional store-sales milestone. An individual member account, not typical earnings.
Reported sales, not net profit. Individual results vary and are not promised.
FEATURED MEMBER / MELANI O'MEARA
"LISTED IN VOGUE."
Melani shared JetSet Botanicals' appearance in British Vogue's Beauty Bag. A member-reported brand-visibility milestone.
Not a Vogue endorsement of this webinar or program.
BEAUTY PROFESSIONAL OPPORTUNITY
FROM AN IDEA TO A SALON SHELF.
Tina shared a salon-placement milestone and conversations with nearby barbers about beard oil and balm.
MORE MEMBER MILESTONES
Swipe or use the arrows. Tap any post to read the original.
Kadiatou Diallo
FIRST PRODUCT PRESENTATION
A first branded beauty product presentation.
Juliet Gligah
FAMILY BRAND PACKAGING
Product packaging and the next stage of a family business.
Latisha Marsh
FIRST CUSTOMER REVIEW
A member-shared Amazon customer-feedback milestone.
Tina Adams
FIRST CREAM BATCH
The process of producing an initial cream batch.
Jamina Rashad
CANDLE COLLECTION
Handcrafted seasonal products for sale.
Jamina Rashad
CUSTOM CANDLE DESIGN
A handcrafted decorative collection and product creativity.
Member-shared results are individual reports, not typical or guaranteed outcomes. Sales are not the same as profit. Press visibility is not an endorsement of this training.
MAKE YOUR NEXT MOVE WITH MORE CLARITY
BEFORE YOUR NEXT BOTTLE, ASK A BETTER QUESTION.
Bring an idea, an existing product or the next decision you're weighing. Join the live Buyer Test.New session dates are being scheduled.
SUNDAY · 7:30 PM ET
New session dates are being scheduled. Questions? [email protected]